Ethiopia's construction sector is currently experiencing rapid urbanization, particularly in Addis Ababa. However, the extreme variation in altitude and humidity presents significant challenges for mortar and adhesive stability, making the use of high-quality cellulose powder essential for preventing premature shrinkage.
Local manufacturers are shifting away from traditional binders toward specialized additive powder to meet international building standards. The demand is driven by the need for improved workability and open-time in dry, high-altitude environments where water evaporates rapidly.
Currently, the market relies heavily on imported specialty chemicals. The adoption of hpmc industry grade materials is becoming a benchmark for projects involving high-rise residential buildings and large-scale industrial parks across the Oromia and Amhara regions.

