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HPMC, Hydroxypropyl Methylcellulose types of non-ionic cellulose ether, which are a powder of white to off white color, that function as a thickener, binder, film-former, surfactant, protective colloid, lubricant, emulsifier and suspension and water retention aid. In addition, there types of cellulose ethers exhibit properties of thermal gelation, metabolic inertness, enzyme resistance, low odor and taste, and PH stability.
Methyl hydroxyethyl cellulose is found in many cosmetic products, including hair sprays, shampoos, conditioners, toothpaste, and soaps. Like other uses for methyl hydroxyethyl cellulose, it's used to increase the viscosity of these products and make them easier to apply.